I am passionate about supporting fast growing private businesses to reach their goals by acting as a sounding board, problem solver and strategic partner to the business owners and CFOs. I work closely with my clients to navigate through challenges and complexity, develop best practice for their finance function to free up capacity to focus on business strategy and growth, as well as provide real-time reports and insights to support business decisions.
Partner – Private Business Tax & Advisory
Lili is specialised in providing outsourced CFO, accounting and tax solutions as well as finance function transformation. She leveraged her 16 years’ experience in Big4 and Grant Thornton by providing outsourced CFO, accounting and tax compliance services to a broad range of international and domestic clients. Her clients consist of large international inbound businesses and fast growing private businesses with cross-border transactions. Her main industry focus include technology, property & real estate, renewable energy and resource, and not-for-profit.
Lili has extensive experience in assisting international clients to set up footprint and grow their businesses in Australia. She ensures her clients meet all local tax and accounting compliance requirements in the most effective manner and provide proactive advice to assist the business to optimise tax and accounting function.
Lili is also a specialist in finance function transformation. She assists fast growing private businesses to design and develop best practice finance function with streamlined process, cloud accounting technologies, and real time management reports to enable business owners and executives to make informed decision.
Lili is highly reputable in providing professional services for Asian businesses and high net worth individuals and families. She also enjoys working as a conduit, creating opportunities collaborating internally and externally to bring expertise and different experience to the client.
- Finance function optimisation – undertake finance function health check and design a roadmap to transform the finance function with best practice for large private businesses
- Outsourced CFO – provide full suite and scalable outsourced solution to a broad range of clients including multinational inbound businesses, fast growing private businesses as well as not for profit organisations
- Cloud accounting enablement and management reporting – assist with cloud accounting implementation, design and develop management reports including, but not limited to budget vs actual analysis, cashflow forecast, KPI dashboard, benchmarking report
- Asian business advisor – with strong understanding of the Asian cultures and bilingual capability, support Asian business and high net worth individuals and families to set their footprint in Australia and help them grow their business wealth by providing best practice finance function family office support
- Master of Commerce (University of Sydney)
- Member of Charted Accountants Australia & New Zealand (CAANZ)
- Certified Practising Accountant Australia