Beyond the numbers with Grant Thornton: Listen now
Loyalty and incentive programs utilising gift cards have become an integral part of many modern business strategies, enabling organisations to enhance customer engagement, increase brand loyalty, and drive revenue growth. However, effectively managing the operational aspects of such programs can be challenging.
This webinar includes a panel discussion on gift card use in incentives and loyalty programs, understanding best practice, the logistics in the operational aspects of running a loyalty program and exploring techniques for tailoring gift cards to suit individual preferences in a way that will resonate with your customers. Harness the potential of gift cards, allowing you to build stronger customer relationships, drive brand loyalty, and achieve your business objectives.
In this panel discussion you will hear from Grant Thornton Financial Advisory Partner Dhun Karai, Will Feutrill AGPCA President and Regional Vice President - incentives of Blackhawk Network, Vicki Best, a Strategic customer marketing/loyalty leader and Carly Neubauer IMA MEAPAC Board Member at Incentive Marketing Association who will all share their experiences, insights and actionable tips to help you optimise the use of gift cards within your incentive and loyalty programs.
Dhun has over 25 years’ experience in senior Financial Services and Payments roles at the Commonwealth Bank Group and Woolworths Group, and currently leads the Financial Services, Cards and Payments Advisory business at Grant Thornton Australia across retail, corporate and government services.
Will is Regional Vice President of Blackhawk Australia – Incentives and is also the President of the Australian Gift and Prepaid Card Association. Having joined Blackhawk from PwC, Will focuses on the role gift cards play as an incentive in the customer lifecycle and how they can be utilised to unlock customer driven growth for his clients.
Vicki Best is an experienced strategic leader with a strong passion for loyalty marketing. Her expertise lies in executing strategies specifically tailored for loyalty and personalized customer marketing programs. Vicki has led the development of impactful Customer Value Propositions (CVP) utilising personalization with strong commercial and customer results. Having been an integral part of cross-functional leadership teams in various large B2C organizations, Vicki has a deep understanding of the essential drivers that maximize value, fostering heightened customer engagement and loyalty. Throughout her career, Vicki consistently demonstrates her ability to drive significant change through enhancements in capabilities across people, processes, and technology.
Carly Neubauer brings 20+ years of experience in national business management, senior leadership and C-Level executive positions in fintech and loyalty. Working in ASX listed companies, private corporates and start-up environments, Carly has expertise in loyalty, incentives and technology systems and has delivered enterprise solutions, B2B and direct-to-consumer programs. To date Carly has developed and managed more than 30+ consumer and employee loyalty and incentive programs in the insurance, energy, retail and finance sectors. Founder of WiiN Global and Board member of IMA MEAPAC and representative of the ALA, Carly is actively engaged in the loyalty, incentives and payment industry locally and globally.
Kim provides tailored advice around retail merchant data insights, optimising marketing activities, project management and business opportunity analytics.
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