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Pioneer charities reap rewards of social media governance

Growing communities: How charity leaders govern social media globally to thrive online

Charities require a significant increase of board level understanding of social media, in order to govern the opportunities and risks, and achieve the best outcome for charity funding and strategic goals.

A new report from Grant Thornton, 'Growing communities: How charity leaders govern social media globally to thrive online', interviews charity chief executives from around the world and reveals how they are using this tool to deliver to their beneficiaries.

“Innovative charity boards are providing new ways to reach strategic objectives by incorporating social media into its core strategy to capitalise on the interactive opportunity to engage with new communities,” said Simon Hancox, National Not For Profit Leader, Grant Thornton Australia.

Pioneer charity boards within the report demonstrate the value in adopting governance and operational support for its social media strategies.

“Without an informed social media strategy – and the internal governance and operations to support it – funding may erode,” said Mr Hancox.

The report features interviews with charities from Australia, Canada, Ireland, New Zealand, the UK and US, revealing that there is a real need for board-level understanding of social media.

From documenting policy to informal training and measurement tools, the report places emphasis on practical advice and shared learning. This report also equips charity leaders with key questions to ask their operational teams, to ensure the charity’s resources invested in social media deliver greatest value to their beneficiaries.

Find out more by using the twitter hashtag #NFPSocialMedia or click here  to read a copy of the report


For more information, please contact:

Helina Lilley
National Public Relations Manager
+61 2 8297 2421
M  0437 725 520

About Grant Thornton
Grant Thornton Australia has more than 1,300 people working in offices in Adelaide, Brisbane, Cairns, Melbourne, Perth and Sydney. We are focussed on meeting the needs of dynamic, middle market clients and combine service breadth, depth of expertise and industry insight with an approachable “client first” mindset and a broad commercial perspective.

Grant Thornton is one of the world's leading organisations of independent assurance, tax and advisory firms. More than 35,000 Grant Thornton people, across over 100 countries, are focused on making a difference to clients, colleagues and the communities in which we live and work.
A firm recognised locally and globally: 

  • 2014 Best managed international firm: MPF Awards For Management Excellence (Grant Thornton International) 
  • 2013 Advisory Team of the Year: Thomson Reuters (Grant Thornton Australia) 
  • 2013 Global Firm of the Year: British Accountancy Awards (Grant Thornton UK) 
  • 2013 Network of the Year: International Accounting Bulletin (Grant Thornton International)