Growing communities: How charity leaders govern social media globally to thrive online
Charities require a significant increase of board level understanding of social media, in order to govern the opportunities and risks, and achieve the best outcome for charity funding and strategic goals.
A new report from Grant Thornton, 'Growing communities: How charity leaders govern social media globally to thrive online' [ 2767 kb ], interviews charity chief executives from around the world and reveals how they are using this tool to deliver to their beneficiaries.
“Innovative charity boards are providing new ways to reach strategic objectives by incorporating social media into its core strategy to capitalise on the interactive opportunity to engage with new communities,” said Simon Hancox, National Not For Profit Leader, Grant Thornton Australia.
Pioneer charity boards within the report demonstrate the value in adopting governance and operational support for its social media strategies.
“Without an informed social media strategy – and the internal governance and operations to support it – funding may erode,” said Mr Hancox.
The report features interviews with charities from Australia, Canada, Ireland, New Zealand, the UK and US, revealing that there is a real need for board-level understanding of social media.
From documenting policy to informal training and measurement tools, the report places emphasis on practical advice and shared learning. This report also equips charity leaders with key questions to ask their operational teams, to ensure the charity’s resources invested in social media deliver greatest value to their beneficiaries.
Find out more by using the twitter hashtag #NFPSocialMedia or click here [ 2767 kb ] to read a copy of the report
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