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The critical 5 per cent

No matter where your employees are working – on-site, in the office, at home or a combination – business leaders are reconsidering what it means to keep their people healthy and safe in a world affected by COVID-19.

It’s more than a health issue; it’s a business risk one too. The knock-on effect of a seemingly localised outbreak or the signs of a new wave coming are significant and, in many cases, business-stopping.


Dr Ian Norton

Dr Ian Norton, founder and Managing Director of Respond Global, is a specialist emergency physician and a global infectious disease expert with post-graduate qualifications in Surgery, International Health and Tropical Medicine. Ian was head of the WHO’s Emergency Medical Team (EMT) Initiative in Geneva from 2014-20. During this time, he led responses to Ebola, Diphtheria and Measles outbreaks as well as to earthquakes, cyclones, and war zones. Ian is the lead author of the current WHO Global Classification and Standards for medical teams deploying to disasters. Ian established Respond Global as a social enterprise in early 2020 with the aim of empowering others to be able to plan, prepare and respond to health emergencies in their own countries.

  • Emergency Response Expert