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  1. Grant Thornton Australia | Audit, Tax and Advisory
  2. Services
  3. Grant Thornton Consulting
  4. Human capital
  5. Case Study: Local Government Procurement
Your browser doesn't support HTML5 video tag.

Understanding sentiment to drive customer satisfaction

Local Government Procurement (LGP) has been providing fully integrated procurement solutions to local councils for over twelve years with all 152 local councils in NSW using LGP approved contracts.

The executive leadership was looking to conduct a structured and proactive initiative to better understand the views of its stakeholders.

Client challenge

In response to a period of significant growth, LGP embarked upon its first stakeholder engagement initiative to better understand stakeholder perception, and identify areas for improvement in line with their vision.

While the business does solicit feedback regularly, the stakeholder sentiment initiative was designed to provide a deeper dive, measuring the health of key LGP stakeholder relationships and unpacking success factors that drive external reputation.

Local_Government_Procurement

Download PDF [ 639 kb ]

The solution

To ensure LGP was able to receive true and insightful feedback, Grant Thornton Consulting worked closely with the LGP team to co-design the approach.

Human Capital led the initiative and applied its D3 methodology – Discover, Design and Deliver. This ensured that the project delivered to LGP was tailored to LGP's own specific context and ecosystem.

The online survey was launched to the entire stakeholder population with almost 300 individual stakeholders completing the survey.

This was followed by focus groups with five core stakeholder groups to deep dive into key findings from the survey.

Finally, the project group then moved into generating recommendations in a co-design fashion, increasing the engagement from LGP Project Team Members and ensuring buy in from LGP's Executive Leadership Team.

“The process led by Grant Thornton has now given LGP unparalleled insight into the future expectations from our stakeholders. The outcomes of this project has refined our strategic focus to address future stakeholder needs, and continue our business growth trajectory.”

Luke Kenny, Chief Executive Officer, Local Government Procurement

Fast facts

152 local councils in New South Wales use LGP contracts

152 local councils in New South Wales use LGP contracts

D3 methodology helped tailor the sentiment survey

D3 methodology helped tailor the sentiment survey

300 stakeholders participated in the survey

300 stakeholders participated in the survey

5 core stakeholders group provided deep drive insight

5 core stakeholders group provided deep drive insight

6 key factors influencing stakeholder sentiment

6 key factors influencing stakeholder sentiment

The outcome

The initiative helped to identify the six key factors most heavily influencing stakeholder sentiment, as well as key trends from customers with low and high sentiment.

From this, we were able to prioritise recommendations to understand where the most value
would be gained and create action plans to leverage the insights.

Now armed with a clear understanding of what sentiment means to its stakeholders, LGP is well placed to continue supporting procurement capability and ongoing efficiencies.

Matthew Croxford

Matthew leads the national Human Capital practice at Grant Thornton Australia. Matthew has extensive experience in individual, group and organisational development, executive coaching, strategy creation and implementation, employee engagement and talent management.

Find out more
Matthew Croxford

Matthew Croxford

  • Partner & National Head of Human Capital
  • +61 2 8297 2538
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